If you have naturally dry skin, or find that is becomes easily dehydrated in cooler months, then fret not: There are solutions to be found—so you can stop searching the world wide web for things like “Dry skin face men” or “what helps with dry skin for men?”—or you can stop searching on your partner’s behalf. (We see you, googlers of “why is my husband’s skin so dry?”) 

Read on for advice on how to fix men’s dry skin (particularly facial skin), for once and for all. And in turn, it will put an end to the itchiness, flakiness, and general discomforts that come with having dehydrated skin.

(For our friends with oily skin: Read Best Oily Skin Routine for Men)

What am I lacking when my skin is so dry, you wonder? Maybe it’s just a simple list of do’s and don’ts that you can adhere to every day.

Follow this regimen in order to reverse or prevent dry skin, especially as it pertains to dry facial skin. Just be sure to stick with it every day, since that’s the more or less the point of a skincare regimen. (Also, that’s how you’ll ensure the dry skin stays gone.)

See also: How to Prevent Redness and Skin Irritation

Oftentimes, your skincare regimen is itself the culprit behind irritated skin, and for most people all signs point to a subpar facial cleanser. Many face washes use harsh detergents and soap to pull all the oil and grime away from skin. The thing is, those oils are imperative for having balanced, smooth skin; instead, you want a gentle and nourishing face wash that flushes away excess oils rather than depleting skin of all its needed moisture. (These gentle washes will also adequately flush away sweat and grime.) However, with dry skin, you don’t have this “luxury” of excess oils to remove—so you need a gentle, hydrating cleanser that doesn’t take things too far.

Typically, if something touts itself as hydrating, balancing, or purifying, then it’s likelier to be in your favor. (Read the reviews to confirm, however.)

The Purifying Clay Cleanser from Cardon uses ingredients like soothing cactus extract and tiger grass, hydrating clay minerals, nourishing fig extract, and antimicrobial lauric acid (which is gentle, promise). It also uses kaolin and Moroccan lava clays to softly balance oil levels while extracting all the toxins from your pores. We designed it to use twice a day—morning and night—which is the baseline for any skincare regimen.

See also: Cleanser 101: Tips for Washing Your Face

While exfoliation is inherently rough on skin—and is thus avoided by more sensitive skin types—it remains paramount for dry skin. Dehydrated skin accumulates lots of rough patches, which are essentially mounds of dead skin cells piling up on your face (kind of akin to your foot creating calluses, though it’s way less gross on the face, thankfully). This is also why dry skin tends to also be flaky and itchy.

So, incorporate an exfoliating product into your regimen twice a week—applied in the evening, after cleansing, and before moisturizing. You want a cleansed surface that allows the exfoliating product to work unencumbered, and then you want to immediately hydrate it, to help it rebound.

There are lots of gentle scrubs (look for a low concentration of exfoliating beads, or even pumice and seed bits—it’ll probably have the word “gentle” on it, too) and even some gentle (low-strength) exfoliating serums and dual cleanser-exfoliators. For the latter, look for ingredients like lactic or glycolic acid, and salicylic acid. All of these products will also help keep pores clear and prevent breakouts—especially anything with salicylic acid. Some people with dry skin react inversely to all exfoliating chemicals, though, so always test it out on a small patch of skin.

Face and beard oils can also be applied over top of a moisturizer, to compensate for the lack of natural oils that your pores are procuring. Look for oils like jojoba and argan for the task. They’ll penetrate through anything you’ve applied beneath, but should not be applied prior to any moisture creams. They’re also the best way to hydrate your skin underneath a beard, since creams have a hard time slipping past all the hairs; these oils will even prevent beard dandruff and any associated itching and flaking.

Oh, and don’t underestimate the power of a good lip balm, either: That’s the best way to protect the extremely thin, susceptible skin from the punishing elements, no matter the season.

Every time you cleanse your face, you also need to chase it with a moisturizer. And aside from delivering nourishing ingredients to those outer layers of skin, moisturizer is defensive in nature. The best ones utilize SPF to bounce harmful, parching UV rays; secondly, a good hydrator also floods your skin with antioxidants to fight free radicals, while also forming a defensive layer that keeps skin-aging toxins and pollutants out. We designed Cardon’s Daily SPF Moisturizer to do all of these things.

However, if you have dry skin, it’s wise to double up on moisture, by applying a hydrating serum or a hydration-boosting gel underneath your SPF. Many of our dry-skinned customers achieve this by pairing Cardon’s  Gel Moisturizer with the SPF Moisturizer. It utilizes cactus extract as well as rosehip oil and niacinamide to calm, smooth, heal, and balance your skin. It’s also a perfect fit for a bedtime moisturizer, to trap moisture in the skin while you sleep (and since you don’t exactly need the SPF moisturizer overnight).