Esquire's "Best New Men's Fragrances of 2025"

Sandalwood. Leather. Sage. Circa is your evening reset — settle in with warm sandalwood, spicy cardamom, and smooth leather that grounds your senses and builds quiet confidence. Bold, balanced, and built to leave a lasting impression. 

Slow down. Show up. Crafted by world-class perfumers, Circa blends mood-boosting essential oils with high-potency eau de parfum strength. Sage and patchouli ease stress and tension, while labdanum lulls you into an emotional calm — helping you transition from the rush of the day into your element. 

Perfect for: Dinners, nights out, winding down, or anytime you want to reset and recharge. 

Free Sample Included: For a limited time, get a free sample with the purchase of any full-size fragrance! Try it before opening the full-size to be sure you love it.

Everything you need, nothing you don’t—the Essentials Set is your skincare starter pack. Just cleanse, moisturize, and protect. We took the guesswork out of developing a skincare routine. This is all you need for everyday skin health.

Citrus. Cedar. Musk. Crest is your citrus-charged confidence boost — bright bergamot and fresh herbs awaken your senses, while ambery woods and warm spices fuel your momentum. Crisp, energizing, and built to keep you fresh all day long. 

Start bold. Stay sharp. Crafted by world-class perfumers, Crest blends mood-boosting essential oils and high-potency eau de parfum strength. Lemon, orange, and lime spark motivation and positivity, while rosemary and cedarwood sharpen focus and mental clarity — so you move through your morning with unstoppable energy. 

Perfect for: Morning commutes, first dates, interviews, or anytime you want to lead with confidence. 

Free Sample Included: For a limited time, get a free sample with the purchase of any full-size fragrance! Try it before opening the full-size to be sure you love it.

Life comes at you fast. That’s why we developed our Anti-Aging Skincare Set full of just what you need to tackle fine lines, rough texture, and other signs of aging in the skin.

From protecting skin all day long to boosting its ability to repair and rebuild overnight, your past, present, and future selves will thank you.

Step up your shower game with the Vital Body Wash, an energizing, body-acne clearing emulsion and 2022 GQ Grooming Award Winner!

The active lather uses natural, non-stripping ingredients like Green Tea and Sea Buckthorn to deeply cleanse, tackle breakouts, and combat body odor. The invigorating woody fragrance blend will make your skin smell as good as it looks.

All work and no play makes for dull skin.

The Dark Circles Skincare Set is perfect for those looking to brighten and revive dull and tired looking skin. Cleanses debris and grime from the day, depuffs and treats under eye bags, and rehydrates while soothing the skin in your sleep.

Hit refresh! The Cleanse + Refresh Set gives you the ultimate cleanse from head to toe with highly-effective skincare-grade formulas. Strengthening Shampoo boosts hair volume, Vital Body Wash fights dryness and breakouts, and Purifying Clay Cleanser keeps your skin clear and balanced. It's the perfect set for a fresh, confident look every day!

Pro tip: Use Purifying Clay Cleanser as a spot treatment for pimples or pore-clearing clay mask. Apply to the affected area or the full face and rinse off after 10 minutes.

This gift set is complete with our bestselling anti-aging products to protect skin all day long, while repairing skin overnight. Targets dark circles, fine lines, and other signs of premature aging.

*Comes ready to gift in our signature gift box.

New + Improved: Same thickening formula now with biotin! The Hair + Body Shower Set has everything you need for an invigorating showertime routine, going beyond cleansing to strengthen, repair, and soothe your hair and skin. You—and your houseguests—will thank you for ditching the 3-in-1 for this trio.

*Vital Body Wash – winner of the 2022 GQ Grooming Awards

The Purifying Clay Cleanser dares to answer the question: “what if you combined a detoxifying clay mask with a hydrating face wash?”

Our 2x Ask Men Grooming award-winning cleanser uses Cactus Extract and a Tri-Clay blend to remove excess oil and cleanse skin deeply from the grime of the day, never leaving skin feeling dry or tight. Powerful ingredients, yet gentle enough for daily use.

This gift set is complete with our bestselling anti-aging products to protect skin all day long, while repairing skin overnight. Targets dark circles, fine lines, and other signs of premature aging.

*Comes ready to gift in our signature gift box.

NEW! Limited Edition Jet Set Travel Kit with Dopp Kit.

With our new Jet Set Travel Kit, you can ditch the hotel samples for an on-the-go routine built with your skin in mind. These five simple steps cover all the bases– from cleansing your face to hydrating your lips– and they're all you need to pack before you hit the road. And, yes, it’s TSA-approved.

The Dark Circle Eye Rescue cream hydrates and brightens the skin around the eyes to reduce the appearance of dark circles and wrinkles.

The stainless steel rollerball makes it easy to apply, while also working to de-puff eyes. Acclaimed best eye cream for dark circles by Gear Patrol!

We’re playing favorites—this is the #1 most important step in your skincare routine. Stave off sun damage for healthy, youthful skin for years to come with our Daily SPF + Moisturizer, acclaimed best lightweight moisturizer with SPF by GQ!

Its fast-absorbing, lightweight formula uses Cactus and Chia Seed Extract to provide all-day hydration, plus Broad Spectrum SPF 30 to protect against UVA and UVB rays with ZERO residue or white cast.

Discovery Set comes with $10 off full size fragrance!

Functional fragrance, powered by science and scent. Crafted by world-class perfumers, Cardon Functional Fragrances blend mood-boosting essential oils and high-potency eau de parfum strength to keep you feeling and smelling great every moment of the day.

Crest uplifts and energizes your morning with bright citrus, cedar and warm spice. When you need a mental reset midday, Coast brings clarity with fresh fir, earthy moss and cool eucalyptus. Circa helps you settle into the evening with calm confidence featuring sensual sandalwood, leather, and vetiver.

Discovery Set includes 1.5mL sample vial of each scent. Limited to one per customer per order.

Like a night cap for your skin, our Hydro Boost Gel Moisturizer is the ideal way to finish your evening.

This 3-in-1 gel moisturizer uses Cactus Extract and Rosehip Oil to put in the work while you snooze—hydrating, soothing, and repairing your skin all night long.

Often imitated, never duplicated, this innovative sheet mask is the first of its kind and an Ask Men Grooming award winner in the Best Sheet Mask category!

Half mask, half beard treatment, the Bamboo Charcoal Sheet Mask + Beard Oil gives each section of skin (and beard) just what it needs: A detoxifying, hydrating charcoal-infused mask for your skin and a nourishing beard oil blend for the ultimate beard care. Plus, the mask is designed with expandable nose slits to fit any face size and shape.

Everyone deserves some self-care time—may we recommend Cactus Soothing Face Mask and chill?

This immediate hydration boost is supercharged with healing ingredients like Cactus Extract and Cica to soothe redness and irritation while reducing fine lines. Perfect for a post-shave treatment or whenever you need a moment for you.

Deeply hydrate, smooth and soothe your dry, chapped lips on-the-go without the shine. Infused with Cactus Extract and Ceramides, this moisturizing lip balm may become your best friend after one use. Comes in packs of four.

2026 The Strategist's Beauty 100
2021 Esquire Grooming Award Winner

Zit happens, so we made the Prickly Pimple Patch, your one-step solution for pesky breakouts. Soft dissolving microneedles go where no pimple cream has gone before—delivering acne-fighting ingredients like Salicylic Acid and Cica directly to the site of the inflammation and target acne dark spots. Works on ingrown hairs too!